Cultivating Success: The Beck's Hybrids Story
Let’s talk about culture. Not the kind you find in a corporate slide deck. The kind that’s built over back-to-back harvests, family meals in the shop, and a quiet promise to do right by your neighbors.
That’s what stuck with me after sitting down with Bethany Gremel, Director of Brand and Company Culture at Beck’s Hybrids.
Now, full disclosure: I’ve always had a soft spot for folks who can talk business without losing the plot. And Bethany? She gets it. Raised on a farm in Indiana, she carries that field-edge wisdom into boardrooms, marketing meetings, and company decisions. It’s not an act. It’s not a line on her résumé. It’s who she is.
Beck’s is the largest family-owned retail seed company in the country, but they don’t lead with size. They lead with service. Honoring God. Helping farmers succeed. That’s the mission. Simple words. But living them out for nearly 90 years through farm crises, biotech battles, and waves of consolidation? That’s no small feat.
Here’s the truth: a lot of companies say the right things. Very few stand by them when the storm rolls in. What I admire about Beck’s, and what Bethany makes plain, is their refusal to separate business from belief. They’re not just selling seed. They’re sowing trust. Year after year. Acre after acre.
And that kind of consistency doesn’t come from a brand refresh or a slick campaign. It comes from roots. The kind most companies have long forgotten. This episode is a reminder that real culture isn’t built on slogans. It’s built on character. And agriculture needs more of that, now more than ever.
If you want to hear from someone carrying a legacy forward without watering it down, give this one a listen. Bethany’s story and the Beck’s Experience is worth your time.
You can listen here:
💚 https://open.spotify.com/episode/62PVpmJaaUnMT4rXtFMm64?si=712c5eb4d52948bf
Learn more about Beck's: www.beckshybrids.com